Audi, Piccadilly London: Christmas Stars



Piccadilly, London

Project type:

We were commissioned to design a Christmas window for Audi’s premier UK showroom.

The windows needed to make a big impact, while not interrupting the flow of the showroom. We wanted to create a design that would make use of the tall windows. The display needed to be viewed from every angle, so it needed to look the same but change slightly as you moved around it.

We chose to work with a familiar Christmas icon, the star, which we felt appealed to both male and female shoppers. Each 2-metre star is made up of 200 cogs, individually suspended so they have the freedom to pivot.