Calvin Klein, Global Campaign: Valentines
Design, Production, Installation
Calvin Klein’s Valentine window was to be a global roll-out across flagship stores, so we had to develop a concept that had impact, but that could travel well and be easily installed by each in-store team. We developed a theme using hearts and arrows and hand-threaded over one thousand arrows, paying pain-staking attention to the spacing, to ensure the right effect. In-store teams had simply to hang the threaded arrows in their windows.