Mappin & Webb, London: Chinese New Year

 

Season:
Chinese New Year

Location:
UK

Project type:
Design, Production, Installation

Gong Xi Fa Cai !! 新年快乐

For Chinese New Year at Mappin & Webb, we were commissioned to create some beautiful blossom installations, to represent prosperity and growth.

The exterior of the flagship store on London’s Regent and Bond Streets were decorated with beautiful blossom arches that were built onto a frame work of birch. The blossom was specially dyed to give a slightly degraded effect. Art work was the central focus, with a beautiful graphic design created in matt gold, red and mirror gold.

Greater London stores were also dressed with a matching blossom, sweeping across their store fronts. We decided to use the auspicious symbol of the dog and reproduce this to sit within all the fine jewellery cabinets.  To create these, we laser-cut the outline and finished in gold. Flowers were also laser-cut in a matt gold, with a direct-to-media print in red, to create this wonderful celebration of Chinese New Year.