Levi’s

 

Season:
In Store Visual Solutions Award Winner 2010

Location:
Regent Street, London

Project type:
Production, Installation

Award winning Minki Balinki were commissioned to create a window that highlighted the 201 campaign of the worker jean. Looking at the original pattern we decided to recreate these pieces to a huge scale that would fill the ceiling. Pattern pieces were authentically re-created by using pattern papers, hooks and weights. Patterns were hung in their masses throughout the exhibition style space.