Levi’s, London: Campaign of the Worker Jean

 

Location:
Regent Street, London

Project type:
Production, Installation

We love working with Levis and in 2010 we were commissioned to create a window that highlighted their Campaign of the Worker Jean.

Looking at the original jeans pattern, we decided to recreate these paper pattern pieces on a huge scale so that they would hang and fill the high ceiling space. The pattern pieces were authentically re-created and hung with hooks and weights. Hung en masse throughout the exhibition style space, it created a very strong brand image and became part of an award-winning interior, as In Store Visual Merchandising Solution of the Year 2010, at the VM and Display Awards.