Miss Selfridge, Worldwide: Tropical Summer

 

Season:
Spring

Location:
Worldwide Roll Out

Project type:
Production

We brought a taste of tropical summer to Miss Selfridge, with a national roll-out of this theme.

We used live-edge laser-cut perspex to make palm trees, cut from orange, blue and yellow perspex. The perspex was built in layers to create these in-store palm trees. A total of 1,000 pre-cut palm trees were sent out across the world!

The Oxford Street flagship branch had a special installation, featuring a wavy, mirrored back drop to the cash desk.