Season:
Summer

Location:
London

Project type:
Production

This super-colourful campaign showcased Selfridge’s summer collection in their flagship London store.

We used 288 metres of multi-coloured Lycra and flexible soft pipe reminiscent of spaghetti! We created eight soft Lycra trees and held the mannequin in place with a specially-designed harness to hold up her 4 metre-long arms.