--- title: Christmas - Selfridges description: Explore the captivating installation work at Selfridges Atrium in Birmingham, showcasing innovative design and meticulous craftsmanship with vibrant red mirror discs suspended from the glass roof. image: https://www.minkibalinki.com/hubfs/Images/Portfolio/Selfridges/Christmas/1.webp --- [![Minki Balinki Logo_Stacked_Jun_2023](https://www.minkibalinki.com/hs-fs/hubfs/Minki%20Balinki%20Logo_Stacked_Jun_2023.webp?width=150&height=73&name=Minki%20Balinki%20Logo_Stacked_Jun_2023.webp "Minki Balinki Logo_Stacked_Jun_2023")](https://www.minkibalinki.com/) [![Minki Balinki Logo_Stacked_Jun_2023](https://www.minkibalinki.com/hs-fs/hubfs/Minki%20Balinki%20Logo_Stacked_Jun_2023.webp?width=150&height=73&name=Minki%20Balinki%20Logo_Stacked_Jun_2023.webp "Minki Balinki Logo_Stacked_Jun_2023")](https://143889839.hs-sites-eu1.com/home) - [Home](https://www.minkibalinki.com) - [About Us](https://www.minkibalinki.com/about-us) - [Portfolio](https://www.minkibalinki.com/portfolio) - [Luxury Retail](https://www.minkibalinki.com/blog/tag/luxury-retail) - [High Street Retail](https://www.minkibalinki.com/blog/tag/high-street-retail) - [Exterior](https://www.minkibalinki.com/blog/tag/exterior) - [Site Specific Installation](https://www.minkibalinki.com/blog/tag/site-specific-installation) - [Chelsea In Bloom](https://www.minkibalinki.com/blog/tag/chelsea-in-bloom) - [Brand Activation](https://www.minkibalinki.com/blog/tag/brand-activation) - [Christmas](https://www.minkibalinki.com/blog/tag/christmas) - [Museumes](https://www.minkibalinki.com/blog/tag/museumes) - [Retail Interiors](https://www.minkibalinki.com/blog/tag/retail-interiors) - Services - [Design/ Concept Design](https://www.minkibalinki.com/design) - [Visualisation](https://www.minkibalinki.com/visualisation) - [Making](https://www.minkibalinki.com/making) - [Fine Finishing](https://www.minkibalinki.com/fine-finishing) - [Glittering](https://www.minkibalinki.com/glittering) - [Spraying](https://www.minkibalinki.com/spraying) - [Gilding](https://www.minkibalinki.com/gilding) - [Polycarving](https://www.minkibalinki.com/polycarving) - [Installation](https://www.minkibalinki.com/installation) - [Studio Diaries](https://www.minkibalinki.com/blog) More results [Contact Us](https://www.minkibalinki.com/contact) [Contact Us](https://www.minkibalinki.com/contact) [Contact Us](https://www.minkibalinki.com/contact) - [Home](https://www.minkibalinki.com) - [About Us](https://www.minkibalinki.com/about-us) - [Portfolio](https://www.minkibalinki.com/portfolio) - [Luxury Retail](https://www.minkibalinki.com/blog/tag/luxury-retail) - [High Street Retail](https://www.minkibalinki.com/blog/tag/high-street-retail) - [Exterior](https://www.minkibalinki.com/blog/tag/exterior) - [Site Specific Installation](https://www.minkibalinki.com/blog/tag/site-specific-installation) - [Chelsea In Bloom](https://www.minkibalinki.com/blog/tag/chelsea-in-bloom) - [Brand Activation](https://www.minkibalinki.com/blog/tag/brand-activation) - [Christmas](https://www.minkibalinki.com/blog/tag/christmas) - [Museumes](https://www.minkibalinki.com/blog/tag/museumes) - [Retail Interiors](https://www.minkibalinki.com/blog/tag/retail-interiors) - Services - [Design/ Concept Design](https://www.minkibalinki.com/design) - [Visualisation](https://www.minkibalinki.com/visualisation) - [Making](https://www.minkibalinki.com/making) - [Fine Finishing](https://www.minkibalinki.com/fine-finishing) - [Glittering](https://www.minkibalinki.com/glittering) - [Spraying](https://www.minkibalinki.com/spraying) - [Gilding](https://www.minkibalinki.com/gilding) - [Polycarving](https://www.minkibalinki.com/polycarving) - [Installation](https://www.minkibalinki.com/installation) - [Studio Diaries](https://www.minkibalinki.com/blog) [Contact Us](https://www.minkibalinki.com/contact) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) [Christmas](https://www.minkibalinki.com/blog/tag/christmas) [Selfridges](https://www.minkibalinki.com/blog/tag/selfridges) # Christmas - Selfridges by [Nina Tillett](https://www.minkibalinki.com/blog/author/nina-tillett) 1 min read Apr 8, 2024 Working on installations at Selfridges Atrium in Birmingham is always a thrilling experience for us. The challenge of suspending our creations from the glass roof requires a perfect balance of mathematical calculations and innovative design. Selecting the right materials is crucial for the success of the installation, especially with the strict weight restrictions in place. This year, our theme was elegantly simple - round shapes in vibrant red. We meticulously threaded 1,00s of mirror die cut discs into 20 hanging red mirror discs, each boasting a generous 1-meter diameter and extending 3 meters in length. The striking visual impact of these mirrored discs reflecting light and color throughout the atrium was truly mesmerizing. It was a harmonious blend of artistry and engineering, creating a captivating focal point for all who passed through the space. - ![Christmas Selfridges Gallery Image 1](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Christmas/1.webp?width=2448&height=3264&name=1.webp) - ![Christmas Selfridges Gallery Image 2](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Christmas/2.webp?width=2448&height=3264&name=2.webp) - ![Christmas Selfridges Gallery Image 3](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Christmas/3.webp?width=3264&height=2448&name=3.webp) - ![Christmas Selfridges Gallery Image 4](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Christmas/4.webp?width=960&height=1280&name=4.webp) - ![Christmas Selfridges Gallery Image 5](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Christmas/5.webp?width=2200&height=3300&name=5.webp) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.minkibalinki.com/blog/selfridges/christmas&text=Christmas%20-%20Selfridges) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.minkibalinki.com/blog/selfridges/christmas&t=Christmas%20-%20Selfridges) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.minkibalinki.com/blog/selfridges/christmas&t=Christmas%20-%20Selfridges) Previous story [← Polar bears](https://www.minkibalinki.com/blog/polar-bears) Next story [Creating Christmas Magic: Swarovski Reindeer Display at Minki Balinki →](https://www.minkibalinki.com/blog/swarovski/christmas-riendeer) ### You May Also Like These Related Stories [Selfridges - Wonder Room](https://www.minkibalinki.com/blog/selfridges/wonder-room) ![](https://www.minkibalinki.com/hubfs/Enhanced%20Pics2.webp) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) #### Selfridges - Wonder Room Apr 28, 2024 1 min read [Selfridges - Vouge](https://www.minkibalinki.com/blog/selfridges/vouge) ![Vouge](https://www.minkibalinki.com/hubfs/Images/Portfolio/Selfridges/Vouge/1.webp) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) #### Selfridges - Vouge May 8, 2024 1 min read [Mulberry - Christmas Reiender](https://www.minkibalinki.com/blog/mulberry/christmas-reiender) ![Christmas reiender](https://www.minkibalinki.com/hubfs/Images/Portfolio/Mulberry/Christmas_reiender/1%20(2).webp) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) #### Mulberry - Christmas Reiender Apr 8, 2024 1 min read ### Get Email Notifications ### No Comments Yet Let us know what you think Email: [ntillett@minkibalinki.com](mailto:ntillett@minkibalinki.com) Tel: [+44 (0) 7703568396](tel://01980625386) Company Number: 52997670 VAT Number: 744768688 [Join us on Slack](https://vimeo.com/75155073) [Browse our GitHub projects](http://www.youtube.com/watch?v=wc7KjMe9j4s) Services - [Concept Design](https://www.minkibalinki.com/design) - [Visualisation](https://www.minkibalinki.com/visualisation) - [Making](https://www.minkibalinki.com/making) - [Fine Finishing](https://www.minkibalinki.com/fine-finishing) - [Glittering](https://www.minkibalinki.com/glittering) - [Spraying](https://www.minkibalinki.com/spraying) - [Gilding](https://www.minkibalinki.com/gilding) - [Polycarving](https://www.minkibalinki.com/polycarving) - [Installation](https://www.minkibalinki.com/installation) Company - [About us](https://www.minkibalinki.com/about-us) - [Portfolio](https://www.minkibalinki.com/portfolio) - [Studio Diaries](https://www.minkibalinki.com/blog) - [Contact us](https://www.minkibalinki.com/contact) Copyright © 2026 Minki Balinki.  Designed and Developed by[JDR Group](https://www.jdrgroup.co.uk/) - [Terms](https://143889839.hs-sites-eu1.com/terms-and-conditions) - [Privacy](https://143889839.hs-sites-eu1.com/privacy-policy) - [Cookies](https://143889839.hs-sites-eu1.com/cookie-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nina Tillett", "url" : "https://www.minkibalinki.com/blog/author/nina-tillett" }, "dateModified" : "2024-07-25T12:17:20.165Z", "datePublished" : "2024-04-08T11:24:11.000Z", "headline" : "Christmas - Selfridges", "image" : [ "https://www.minkibalinki.com/hubfs/Images/Portfolio/Selfridges/Christmas/1.webp" ], "mainEntityOfPage" : { "@id" : "https://www.minkibalinki.com/blog/selfridges/christmas", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.minkibalinki.com/hubfs/Minki%20Balinki%20Logo_Stacked_Jun_2023.webp" } } } ```