--- title: Selfridges - Shoe Launch description: whats your shoe story in selfridges london oxford street store. atiumn installation, manufacturing printing and die cutting used in creating eye catching image: https://www.minkibalinki.com/hubfs/_DSC0116.webp --- [![Minki Balinki Logo_Stacked_Jun_2023](https://www.minkibalinki.com/hs-fs/hubfs/Minki%20Balinki%20Logo_Stacked_Jun_2023.webp?width=150&height=73&name=Minki%20Balinki%20Logo_Stacked_Jun_2023.webp "Minki Balinki Logo_Stacked_Jun_2023")](https://www.minkibalinki.com/) [![Minki Balinki Logo_Stacked_Jun_2023](https://www.minkibalinki.com/hs-fs/hubfs/Minki%20Balinki%20Logo_Stacked_Jun_2023.webp?width=150&height=73&name=Minki%20Balinki%20Logo_Stacked_Jun_2023.webp "Minki Balinki Logo_Stacked_Jun_2023")](https://143889839.hs-sites-eu1.com/home) - [Home](https://www.minkibalinki.com) - [About Us](https://www.minkibalinki.com/about-us) - [Portfolio](https://www.minkibalinki.com/portfolio) - [Luxury Retail](https://www.minkibalinki.com/blog/tag/luxury-retail) - [High Street Retail](https://www.minkibalinki.com/blog/tag/high-street-retail) - [Exterior](https://www.minkibalinki.com/blog/tag/exterior) - [Site Specific Installation](https://www.minkibalinki.com/blog/tag/site-specific-installation) - [Chelsea In Bloom](https://www.minkibalinki.com/blog/tag/chelsea-in-bloom) - [Brand Activation](https://www.minkibalinki.com/blog/tag/brand-activation) - [Christmas](https://www.minkibalinki.com/blog/tag/christmas) - [Museumes](https://www.minkibalinki.com/blog/tag/museumes) - [Retail Interiors](https://www.minkibalinki.com/blog/tag/retail-interiors) - Services - [Design/ Concept Design](https://www.minkibalinki.com/design) - [Visualisation](https://www.minkibalinki.com/visualisation) - [Making](https://www.minkibalinki.com/making) - [Fine Finishing](https://www.minkibalinki.com/fine-finishing) - [Glittering](https://www.minkibalinki.com/glittering) - [Spraying](https://www.minkibalinki.com/spraying) - [Gilding](https://www.minkibalinki.com/gilding) - [Polycarving](https://www.minkibalinki.com/polycarving) - [Installation](https://www.minkibalinki.com/installation) - [Studio Diaries](https://www.minkibalinki.com/blog) More results [Contact Us](https://www.minkibalinki.com/contact) [Contact Us](https://www.minkibalinki.com/contact) [Contact Us](https://www.minkibalinki.com/contact) - [Home](https://www.minkibalinki.com) - [About Us](https://www.minkibalinki.com/about-us) - [Portfolio](https://www.minkibalinki.com/portfolio) - [Luxury Retail](https://www.minkibalinki.com/blog/tag/luxury-retail) - [High Street Retail](https://www.minkibalinki.com/blog/tag/high-street-retail) - [Exterior](https://www.minkibalinki.com/blog/tag/exterior) - [Site Specific Installation](https://www.minkibalinki.com/blog/tag/site-specific-installation) - [Chelsea In Bloom](https://www.minkibalinki.com/blog/tag/chelsea-in-bloom) - [Brand Activation](https://www.minkibalinki.com/blog/tag/brand-activation) - [Christmas](https://www.minkibalinki.com/blog/tag/christmas) - [Museumes](https://www.minkibalinki.com/blog/tag/museumes) - [Retail Interiors](https://www.minkibalinki.com/blog/tag/retail-interiors) - Services - [Design/ Concept Design](https://www.minkibalinki.com/design) - [Visualisation](https://www.minkibalinki.com/visualisation) - [Making](https://www.minkibalinki.com/making) - [Fine Finishing](https://www.minkibalinki.com/fine-finishing) - [Glittering](https://www.minkibalinki.com/glittering) - [Spraying](https://www.minkibalinki.com/spraying) - [Gilding](https://www.minkibalinki.com/gilding) - [Polycarving](https://www.minkibalinki.com/polycarving) - [Installation](https://www.minkibalinki.com/installation) - [Studio Diaries](https://www.minkibalinki.com/blog) [Contact Us](https://www.minkibalinki.com/contact) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) [Selfridges](https://www.minkibalinki.com/blog/tag/selfridges) [Luxury retail](https://www.minkibalinki.com/blog/tag/luxury-retail) # Selfridges - Shoe Launch by [Nina Tillett](https://www.minkibalinki.com/blog/author/nina-tillett) 1 min read May 1, 2024 "What’s your Shoe Story" was the title given to the project by the Selfridges design team to celebrate the launch of the newly refitted shoe department. Minki Balinki created over 5,000 shoes to fill the Oxford Street Stores Atrium. The shoes where created using the natural resistance of the material that would physically bend into place creating curved shapes and fixed into position using paper fasteners. We created 6 types of shoe and each shoe was in 6 different colourways that where printed in brightly coloured inks and die cut in there 100's.  Colours where briefed in to reflect a pop art feel and be very playful. The shoe types we created included a wedge sandal, high heel, brogue and trainer both of which we threaded up with oversized laces. The installation was to be completely random in colour way and shoe type. The overnight installation was compleated by  22 people on the floor faith fully clipping on the shoes to the pre prepared rigging lines while 8 riggers in the roof looked after the truss rising. - ![Shoe launch gallery image](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Shoe_launch/2.webp?width=605&height=904&name=2.webp) - ![Shoe launch gallery image 2](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Shoe_launch/3.webp?width=476&height=1600&name=3.webp) - ![Shoe launch gallery image 3](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Shoe_launch/4.webp?width=2592&height=3872&name=4.webp) - ![imagesCA2DRS31](https://www.minkibalinki.com/hs-fs/hubfs/Images/Portfolio/Selfridges/Shoe_launch/imagesCA2DRS31.webp?width=194&height=259&name=imagesCA2DRS31.webp) #### Share this [Share on Twitter](https://twitter.com/share?url=https://www.minkibalinki.com/blog/selfridges/shoe-launch&text=Selfridges%20-%20Shoe%20Launch) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.minkibalinki.com/blog/selfridges/shoe-launch&t=Selfridges%20-%20Shoe%20Launch) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://www.minkibalinki.com/blog/selfridges/shoe-launch&t=Selfridges%20-%20Shoe%20Launch) Previous story [← Oasis - London Fashion Week](https://www.minkibalinki.com/blog/oasis/london-fashion-week) Next story [Oasis - Spring →](https://www.minkibalinki.com/blog/oasis/spring) ### You May Also Like These Related Stories [Selfridges - Vouge](https://www.minkibalinki.com/blog/selfridges/vouge) ![Vouge](https://www.minkibalinki.com/hubfs/Images/Portfolio/Selfridges/Vouge/1.webp) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) #### Selfridges - Vouge May 8, 2024 1 min read [Selfridges - Fred Butler](https://www.minkibalinki.com/blog/selfridges/fred-butler) ![Fred Butler](https://www.minkibalinki.com/hubfs/Images/Portfolio/Selfridges/Fred_Butler/1.webp) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) #### Selfridges - Fred Butler May 2, 2024 1 min read [Selfridges - Thecnocolourology](https://www.minkibalinki.com/blog/selfridges/thecnocolourology) ![Thecnocolourology](https://www.minkibalinki.com/hubfs/Images/Portfolio/Selfridges/Thecnocolourology/1.webp) [Case Study](https://www.minkibalinki.com/blog/tag/case-study) #### Selfridges - Thecnocolourology May 9, 2024 1 min read ### Get Email Notifications ### No Comments Yet Let us know what you think Email: [ntillett@minkibalinki.com](mailto:ntillett@minkibalinki.com) Tel: [+44 (0) 7703568396](tel://01980625386) Company Number: 52997670 VAT Number: 744768688 [Join us on Slack](https://vimeo.com/75155073) [Browse our GitHub projects](http://www.youtube.com/watch?v=wc7KjMe9j4s) Services - [Concept Design](https://www.minkibalinki.com/design) - [Visualisation](https://www.minkibalinki.com/visualisation) - [Making](https://www.minkibalinki.com/making) - [Fine Finishing](https://www.minkibalinki.com/fine-finishing) - [Glittering](https://www.minkibalinki.com/glittering) - [Spraying](https://www.minkibalinki.com/spraying) - [Gilding](https://www.minkibalinki.com/gilding) - [Polycarving](https://www.minkibalinki.com/polycarving) - [Installation](https://www.minkibalinki.com/installation) Company - [About us](https://www.minkibalinki.com/about-us) - [Portfolio](https://www.minkibalinki.com/portfolio) - [Studio Diaries](https://www.minkibalinki.com/blog) - [Contact us](https://www.minkibalinki.com/contact) Copyright © 2026 Minki Balinki.  Designed and Developed by[JDR Group](https://www.jdrgroup.co.uk/) - [Terms](https://143889839.hs-sites-eu1.com/terms-and-conditions) - [Privacy](https://143889839.hs-sites-eu1.com/privacy-policy) - [Cookies](https://143889839.hs-sites-eu1.com/cookie-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nina Tillett", "url" : "https://www.minkibalinki.com/blog/author/nina-tillett" }, "dateModified" : "2024-06-26T08:56:59.018Z", "datePublished" : "2024-05-01T15:22:00.000Z", "headline" : "Selfridges - Shoe Launch", "image" : [ "https://www.minkibalinki.com/hubfs/_DSC0116.webp" ], "mainEntityOfPage" : { "@id" : "https://www.minkibalinki.com/blog/selfridges/shoe-launch", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.minkibalinki.com/hubfs/Minki%20Balinki%20Logo_Stacked_Jun_2023.webp" } } } ```